Introduction to electronic commerce /
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Pearson/Prentice Hall,
2011.
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| Edition: | 3rd ed. |
| Subjects: | |
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Table of Contents:
- Overview of electronic commerce
- E-marketplaces : strictures and mechanisms
- Retailing in electronic commerce : products and services
- Online consumer behavior, market research, and advertising
- B2B E-commerce
- Innovative systems : from E-government and E-learning and C2C commerce
- The web 2.0 environment and social networks
- Mobile computing and commerce
- EC security and fraud protection
- Electronic payment systems, order fulfillment, and other services
- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues
- Launching a successful online business and EC projects.