Description: Marketing strategy and plans /

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Bibliographic Details
Main Author:	Luck, David Johnston.
Other Authors:	Ferrell, O. C., Lucas, George H.
Format:	Book
Language:	English
Published:	Englewood Cliffs, N. J. : Prentice Hall, 1989.
Edition:	3rd ed.
Subjects:	Marketing > United States > Management. Marketing > United States > Management > Case studies.
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Description
Physical Description:	514p. : ill. ; 24cm.
ISBN:	0135587190