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  • A look back, a look ahead /
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A look back, a look ahead /

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Bibliographic Details
Corporate Authors: Attitude Research Conference, 10th, Hilton Head Island, S.C.,, American Marketing Association.
Other Authors: Hafer, George B.
Format: Conference Proceeding Book
Language:English
Published: Chicago : American Marketing Association, 1980.
Series:Proceedings series (American Marketing Association)
Subjects:
Attitude (Psychology) > Testing > Congresses.
Marketing research > Congresses.
Consumers > Attitudes > Congresses.
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