Promotional mix strategy
Outlines the promotional mix areas of advertising, personal selling, sales promotion and publicity. Discusses with examples of how product life cycle, market factors, and push vs. pull all impact promotional strategy. Concludes with discussion by three marketing executives as to the promotional mix...
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| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Sunrise, Fld. :
de Visuals,
1991.
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| Subjects: | |
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