Promotional mix strategy
Outlines the promotional mix areas of advertising, personal selling, sales promotion and publicity. Discusses with examples of how product life cycle, market factors, and push vs. pull all impact promotional strategy. Concludes with discussion by three marketing executives as to the promotional mix...
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Sunrise, Fld. :
de Visuals,
1991.
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| LEADER | 01101ngm a2200229 a 4500 | ||
|---|---|---|---|
| 001 | vtls000217385 | ||
| 003 | UPM | ||
| 005 | 20161021001314.0 | ||
| 008 | 970414s1991 flu 0v1eng d | ||
| 039 | 9 | |a 200804261657 |b VLOAD |y 200110271237 |z load0002 | |
| 040 | |c UPM | ||
| 090 | 0 | 0 | |a HF5438.5 P965 (093000588) |
| 245 | 0 | 0 | |a Promotional mix strategy |h [videorecording]. |
| 260 | |a Sunrise, Fld. : |b de Visuals, |c 1991. | ||
| 300 | |a 1 videocassette (26 min) : |b sd., col. ; |c 1/2 in. | ||
| 520 | |a Outlines the promotional mix areas of advertising, personal selling, sales promotion and publicity. Discusses with examples of how product life cycle, market factors, and push vs. pull all impact promotional strategy. Concludes with discussion by three marketing executives as to the promotional mix of their own firms. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Sales promotion. | |
| 942 | |2 lcc |c 10004 | ||
| 950 | 0 | 0 | |a 093000588 |
| 999 | |c 73561 |d 73561 | ||
| 952 | |0 0 |1 0 |4 0 |6 HF54385 P965 (093000588) |7 0 |9 86771 |a 10000 |b 10000 |c 10004 |d 2016-10-21 |h VIDEO |o HF5438.5 P965 (093000588) |p 1000355605 |r 2016-10-21 |t 1 |w 2016-10-21 |y 10004 | ||