Marketing Competences and Strategic Flexibility in China
Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to a...
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| Main Authors: | , |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2007.
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| Edition: | 1st ed. 2007. |
| Subjects: | |
| Online Access: | https://doi.org/10.1057/9780230288607 |
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