Retail Internationalization in China Expansion of Foreign Retailers /
As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge...
Uloženo v:
| Hlavní autor: | |
|---|---|
| Korporativní autor: | |
| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | English |
| Vydáno: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2011.
|
| Vydání: | 1st ed. 2011. |
| Témata: | |
| On-line přístup: | https://doi.org/10.1057/9780230313729 |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
|