Service is Front Stage Positioning Services for Value Advantage /
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2006.
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| Edition: | 1st ed. 2006. |
| Series: | INSEAD Business Press
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| Subjects: | |
| Online Access: | https://doi.org/10.1057/9780230579477 |
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