Service is Front Stage Positioning Services for Value Advantage /
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important...
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Main Author: | Teboul, J. (Author, http://id.loc.gov/vocabulary/relators/aut) |
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Corporate Author: | SpringerLink (Online service) |
Format: | Electronic eBook |
Language: | English |
Published: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2006.
|
Edition: | 1st ed. 2006. |
Series: | INSEAD Business Press
|
Subjects: | |
Online Access: | https://doi.org/10.1057/9780230579477 |
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