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Management of the Fuzzy Front End of Innovation

This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as fro...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Gassmann, Oliver. (Editor, http://id.loc.gov/vocabulary/relators/edt), Schweitzer, Fiona. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2014.
Edition:1st ed. 2014.
Subjects:
Management.
Industrial management.
Information technology.
Business—Data processing.
Market research.
Marketing.
Organization.
Planning.
Innovation/Technology Management.
IT in Business.
Market Research/Competitive Intelligence.
Online Access:https://doi.org/10.1007/978-3-319-01056-4
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https://doi.org/10.1007/978-3-319-01056-4

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