New Product Development An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions /
The challenge of managing a business enterprise today is to ensure that it can remain efficient and competitive in a dynamic marketplace characterized by high competition, unstable demands, heterogeneous market segments, and short product life cycles. Increasing the pace of new product introduction...
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| Hlavní autoři: | , |
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| Korporativní autor: | |
| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | English |
| Vydáno: |
New York, NY :
Springer US : Imprint: Springer,
2005.
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| Vydání: | 1st ed. 2005. |
| Témata: | |
| On-line přístup: | https://doi.org/10.1007/b101081 |
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