New Product Development An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions /
The challenge of managing a business enterprise today is to ensure that it can remain efficient and competitive in a dynamic marketplace characterized by high competition, unstable demands, heterogeneous market segments, and short product life cycles. Increasing the pace of new product introduction...
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| Main Authors: | , |
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| 企业作者: | |
| 格式: | 电子 电子书 |
| 语言: | English |
| 出版: |
New York, NY :
Springer US : Imprint: Springer,
2005.
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| 版: | 1st ed. 2005. |
| 主题: | |
| 在线阅读: | https://doi.org/10.1007/b101081 |
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书本目录:
- Basic Conceptual Model
- Research Methodology
- Results and Analyses
- Findings
- Conclusions and Ramifications.