New Product Development An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions /
The challenge of managing a business enterprise today is to ensure that it can remain efficient and competitive in a dynamic marketplace characterized by high competition, unstable demands, heterogeneous market segments, and short product life cycles. Increasing the pace of new product introduction...
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| Main Authors: | , |
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| 企業作者: | |
| 格式: | 電子 電子書 |
| 語言: | English |
| 出版: |
New York, NY :
Springer US : Imprint: Springer,
2005.
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| 版: | 1st ed. 2005. |
| 主題: | |
| 在線閱讀: | https://doi.org/10.1007/b101081 |
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書本目錄:
- Basic Conceptual Model
- Research Methodology
- Results and Analyses
- Findings
- Conclusions and Ramifications.