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Tribal Marketing, Tribal Branding An expert guide to the brand co-creation process /

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing...

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Bibliographic Details
Main Author: Richardson, Brendan. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2013.
Edition:1st ed. 2013.
Subjects:
Knowledge management.
Marketing.
Leadership.
Operations research.
Decision making.
Public relations.
Knowledge Management.
Business Strategy/Leadership.
Operations Research/Decision Theory.
Corporate Communication/Public Relations.
Online Access:https://doi.org/10.1057/9781137349101
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Summary:Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
Physical Description:XI, 184 p. online resource.
ISBN:9781137349101

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