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Why Marketing to Women Doesn't Work Using Market Segmentation to Understand Consumer Needs /

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, no...

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Главный автор: Darroch, J. (Автор, http://id.loc.gov/vocabulary/relators/aut)
Соавтор: SpringerLink (Online service)
Формат: Электронный ресурс eКнига
Язык:English
Опубликовано: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2014.
Редактирование:1st ed. 2014.
Предметы:
Marketing.
Leadership.
Market research.
Economics.
Management science.
Public relations.
Business Strategy/Leadership.
Market Research/Competitive Intelligence.
Economics, general.
Corporate Communication/Public Relations.
Online-ссылка:https://doi.org/10.1057/9781137358172
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Описание
Итог:This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
Объем:XXII, 231 p. online resource.
ISBN:9781137358172

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