A Business History of the Swatch Group The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry /
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, charac...
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2014.
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| Edition: | 1st ed. 2014. |
| Subjects: | |
| Online Access: | https://doi.org/10.1057/9781137389084 |
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| 245 | 1 | 2 | |a A Business History of the Swatch Group |h [electronic resource] : |b The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry / |c by P. Donzé. |
| 250 | |a 1st ed. 2014. | ||
| 264 | 1 | |a London : |b Palgrave Macmillan UK : |b Imprint: Palgrave Macmillan, |c 2014. | |
| 300 | |a XIII, 152 p. |b online resource. | ||
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| 520 | |a This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury. | ||
| 650 | 0 | |a Management. | |
| 650 | 0 | |a Industrial management. | |
| 650 | 0 | |a International business enterprises. | |
| 650 | 0 | |a Leadership. | |
| 650 | 0 | |a Market research. | |
| 650 | 0 | |a Development economics. | |
| 650 | 0 | |a Marketing. | |
| 650 | 1 | 4 | |a Innovation/Technology Management. |0 https://scigraph.springernature.com/ontologies/product-market-codes/518000 |
| 650 | 2 | 4 | |a International Business. |0 https://scigraph.springernature.com/ontologies/product-market-codes/525000 |
| 650 | 2 | 4 | |a Business Strategy/Leadership. |0 https://scigraph.springernature.com/ontologies/product-market-codes/515010 |
| 650 | 2 | 4 | |a Market Research/Competitive Intelligence. |0 https://scigraph.springernature.com/ontologies/product-market-codes/513030 |
| 650 | 2 | 4 | |a Development Economics. |0 https://scigraph.springernature.com/ontologies/product-market-codes/W42000 |
| 650 | 2 | 4 | |a Marketing. |0 https://scigraph.springernature.com/ontologies/product-market-codes/513000 |
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| 773 | 0 | |t Springer Nature eBook | |
| 776 | 0 | 8 | |i Printed edition: |z 9781137389060 |
| 776 | 0 | 8 | |i Printed edition: |z 9781349482221 |
| 776 | 0 | 8 | |i Printed edition: |z 9781349482214 |
| 856 | 4 | 0 | |u https://doi.org/10.1057/9781137389084 |
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