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Latin American and Caribbean Perspectives on the Development of Public Relations Other Voices /

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Latin A...

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Bibliografiske detaljer
Institution som forfatter:	SpringerLink (Online service)
Andre forfattere:	Watson, T. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Format:	Electronisk eBog
Sprog:	English
Udgivet:	London : Palgrave Macmillan UK : Imprint: Palgrave Pivot, 2014.
Udgivelse:	1st ed. 2014.
Serier:	National Perspectives on the Development of Public Relations
Fag:	International business enterprises. Marketing. Leadership. Development economics. International economics. Public relations. International Business. Business Strategy/Leadership. Development Economics. International Economics. Corporate Communication/Public Relations.
Online adgang:	https://doi.org/10.1057/9781137404329
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Lignende værker

Asian Perspectives on the Development of Public Relations Other Voices /
Udgivet: (2014)

Eastern European Perspectives on the Development of Public Relations Other Voices /
Udgivet: (2014)

Perspectives on Public Relations Historiography and Historical Theorization Other Voices /
Udgivet: (2015)

Middle Eastern and African Perspectives on the Development of Public Relations Other Voices /
Udgivet: (2014)

Public Relations in China Building and Defending your Brand in the PRC /
af: Wolf, D., et al.
Udgivet: (2015)

Western European Perspectives on the Development of Public Relations Other Voices /
Udgivet: (2015)

PR- A Persuasive Industry? Spin, Public Relations and the Shaping of the Modern Media /
af: Morris, T., et al.
Udgivet: (2008)

Public Relations for the New Europe
af: Morris, Trevor., et al.
Udgivet: (2008)

Asian Brand Strategy (Revised and Updated) Building and Sustaining Strong Global Brands in Asia /
af: Roll, M., et al.
Udgivet: (2015)

Competitive Identity The New Brand Management for Nations, Cities and Regions /
af: Anholt, Simon., et al.
Udgivet: (2007)

International Place Branding Yearbook 2010 Place Branding in the New Age of Innovation /
af: Go, F., et al.
Udgivet: (2010)

Harry Potter The Story of a Global Business Phenomenon /
af: Gunelius, S., et al.
Udgivet: (2008)

The Rise of the New East Business Strategies for Success in a World of Increasing Complexity /
af: Simpfendorfer, B., et al.
Udgivet: (2014)

Hit Brands How Music Builds Value for the World's Smartest Brands /
af: Jackson, D., et al.
Udgivet: (2013)

Global Luxury Trends Innovative Strategies for Emerging Markets /
af: Hoffmann, J., et al.
Udgivet: (2013)

Myths about doing business in China
af: Chee, Harold., et al.
Udgivet: (2007)

Brand Engagement
af: Buckingham, I., et al.
Udgivet: (2008)

South Africa’s BPO Service Advantage Becoming Strategic in the Global Marketplace /
af: Willcocks, Leslie P., et al.
Udgivet: (2015)

The Future of Leadership Development Corporate Needs and the Role of Business Schools /
Udgivet: (2011)

New Urban Management: Attracting Value Flows to Branded Hubs
af: Anttiroiko, A., et al.
Udgivet: (2015)

Building Global Mindsets An Attention-Based Perspective /
af: Bouquet, C., et al.
Udgivet: (2005)

Multinationals and Global Consumers Tension, Potential and Competition /
Udgivet: (2013)

Global Business Transcendence International Perspectives Across Developed and Emerging Economies /
Udgivet: (2014)

International Business in Latin America Innovation, Geography and Internationalization /
Udgivet: (2015)

International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines
Udgivet: (2013)

Public Relations for Asia
af: Morris, T., et al.
Udgivet: (2008)

Resources, Efficiency and Globalization
Udgivet: (2010)

Social Entrepreneurship in the Middle East Volume 2 /
Udgivet: (2015)

Social Entrepreneurship in the Middle East Volume 1 /
Udgivet: (2015)

Optimizing Supply Chain Performance Information Sharing and Coordinated Management /
af: Roe, Michael., et al.
Udgivet: (2015)

Product Development Strategy Innovation Capacity and Entrepreneurial Firm Performance in High-Tech SMEs /
af: Tajvidi, Mina., et al.
Udgivet: (2015)

International Business and Institutions after the Financial Crisis
Udgivet: (2014)

Globalization, Culture, and Branding How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization /
af: Torelli, C., et al.
Udgivet: (2013)

Foreign Capital Inflows to China, India and the Caribbean Trends, Assessments and Determinants /
af: Banik, A., et al.
Udgivet: (2006)

Emerging Economies and Firms in the Global Crisis
af: Marinov, Marin., et al.
Udgivet: (2013)

The Doha Round of Multilateral Trade Negotiations Arduous Issues and Strategic Responses /
af: Das, D., et al.
Udgivet: (2005)

Consumer Brand Relationships Meaning, Measuring, Managing /
Udgivet: (2015)

Luxury, Lies and Marketing Shattering the Illusions of the Luxury Brand /
af: Sicard, M., et al.
Udgivet: (2013)

The Humanitarian Response Index (HRI) 2009 Whose Crisis? Clarifying Donor's Priorities /
af: Associates), DARA (Development Assistance Research., et al.
Udgivet: (2010)

International Management and Intercultural Communication A Collection of Case Studies; Volume 1 /
Udgivet: (2015)