Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing educati...
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| Format: | Electronisk eBog |
| Sprog: | English |
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Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| Udgivelse: | 1st ed. 2015. |
| Serier: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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| Online adgang: | https://doi.org/10.1007/978-3-319-17046-6 |
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