Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing educati...
保存先:
| 団体著者: | |
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| その他の著者: | |
| フォーマット: | 電子媒体 eBook |
| 言語: | English |
| 出版事項: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| 版: | 1st ed. 2015. |
| シリーズ: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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| 主題: | |
| オンライン･アクセス: | https://doi.org/10.1007/978-3-319-17046-6 |
| タグ: |
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目次:
- Foreword
- Preface
- Consumer Behavior
- International Marketing
- Marketing Education/Macromarketing
- Marketing Management
- Sales Management/Industrial Marketing
- Marketing of Services
- Research Methodology
- Channels and Physical Distribution
- Research in Progress.