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Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing educati...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Bahn, Kenneth D. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
Edition:1st ed. 2015.
Series:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Subjects:
Marketing.
Leadership.
Sales management.
Business Strategy/Leadership.
Sales/Distribution.
Online Access:https://doi.org/10.1007/978-3-319-17046-6
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Table of Contents:
  • Foreword
  • Preface
  • Consumer Behavior
  • International Marketing
  • Marketing Education/Macromarketing
  • Marketing Management
  • Sales Management/Industrial Marketing
  • Marketing of Services
  • Research Methodology
  • Channels and Physical Distribution
  • Research in Progress.

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