Okładka

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing educati...

Szczegółowa specyfikacja

Zapisane w:
Opis bibliograficzny
Korporacja: SpringerLink (Online service)
Kolejni autorzy: Bahn, Kenneth D. (Redaktor, http://id.loc.gov/vocabulary/relators/edt)
Format: Elektroniczne E-book
Język:English
Wydane: Cham : Springer International Publishing : Imprint: Springer, 2015.
Wydanie:1st ed. 2015.
Seria:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Hasła przedmiotowe:
Marketing.
Leadership.
Sales management.
Business Strategy/Leadership.
Sales/Distribution.
Dostęp online:https://doi.org/10.1007/978-3-319-17046-6
Etykiety: Dodaj etykietę
Nie ma etykietki, Dołącz pierwszą etykiete!
Spis treści:
  • Foreword
  • Preface
  • Consumer Behavior
  • International Marketing
  • Marketing Education/Macromarketing
  • Marketing Management
  • Sales Management/Industrial Marketing
  • Marketing of Services
  • Research Methodology
  • Channels and Physical Distribution
  • Research in Progress.

Podobne zapisy