Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing educati...
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| 企業作者: | |
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| 其他作者: | |
| 格式: | 電子 電子書 |
| 語言: | English |
| 出版: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| 版: | 1st ed. 2015. |
| 叢編: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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| 主題: | |
| 在線閱讀: | https://doi.org/10.1007/978-3-319-17046-6 |
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書本目錄:
- Foreword
- Preface
- Consumer Behavior
- International Marketing
- Marketing Education/Macromarketing
- Marketing Management
- Sales Management/Industrial Marketing
- Marketing of Services
- Research Methodology
- Channels and Physical Distribution
- Research in Progress.