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Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing educati...

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Korporativní autor: SpringerLink (Online service)
Další autoři: Bahn, Kenneth D. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Médium: Elektronický zdroj E-kniha
Jazyk:English
Vydáno: Cham : Springer International Publishing : Imprint: Springer, 2015.
Vydání:1st ed. 2015.
Edice:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Témata:
Marketing.
Leadership.
Sales management.
Business Strategy/Leadership.
Sales/Distribution.
On-line přístup:https://doi.org/10.1007/978-3-319-17046-6
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https://doi.org/10.1007/978-3-319-17046-6

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