Innovations in Social Marketing and Public Health Communication Improving the Quality of Life for Individuals and Communities /

This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving qual...

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Detalles Bibliográficos
Autor Corporativo: SpringerLink (Online service)
Outros autores: Wymer, Walter. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Formato: Electrónico eBook
Idioma:English
Publicado: Cham : Springer International Publishing : Imprint: Springer, 2015.
Edición:1st ed. 2015.
Series:Applying Quality of Life Research, Best Practices,
Subjects:
Acceso en liña:https://doi.org/10.1007/978-3-319-19869-9
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