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International Direct Marketing Principles, Best Practices, Marketing Facts /

Direct marketing is a fast-growing and dominant domestic marketing instrument in many countries. Direct marketing follows the path of the rapid advances of globalization: international direct marketing (IDM) is already a multi-billion dollar business and an attractive instrument for foreign market e...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Krafft, Manfred. (Editor, http://id.loc.gov/vocabulary/relators/edt), Hesse, Jürgen. (Editor, http://id.loc.gov/vocabulary/relators/edt), Höfling, Jürgen. (Editor, http://id.loc.gov/vocabulary/relators/edt), Peters, Kay. (Editor, http://id.loc.gov/vocabulary/relators/edt), Rinas, Diane. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Format: Electronic eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2007.
Edition:1st ed. 2007.
Subjects:
Marketing.
Management.
Online Access:https://doi.org/10.1007/978-3-540-39632-1
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https://doi.org/10.1007/978-3-540-39632-1

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