Buchumschlag

Leading Pharmaceutical Innovation Trends and Drivers for Growth in the Pharmaceutical Industry /

Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business pra...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Gassmann, Oliver. (VerfasserIn, http://id.loc.gov/vocabulary/relators/aut), Reepmeyer, Gerrit. (http://id.loc.gov/vocabulary/relators/aut), von Zedtwitz, Maximilian. (http://id.loc.gov/vocabulary/relators/aut)
Körperschaft: SpringerLink (Online service)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2008.
Ausgabe:2nd ed. 2008.
Schlagworte:
Management.
Industrial management.
Economic policy.
Public health.
Pharmacy.
Innovation/Technology Management.
R & D/Technology Policy.
Public Health.
Online Zugang:https://doi.org/10.1007/978-3-540-77636-9
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https://doi.org/10.1007/978-3-540-77636-9

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