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Leading Pharmaceutical Innovation Trends and Drivers for Growth in the Pharmaceutical Industry /

Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business pra...

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Hlavní autoři: Gassmann, Oliver. (Autor, http://id.loc.gov/vocabulary/relators/aut), Reepmeyer, Gerrit. (http://id.loc.gov/vocabulary/relators/aut), von Zedtwitz, Maximilian. (http://id.loc.gov/vocabulary/relators/aut)
Korporativní autor: SpringerLink (Online service)
Médium: Elektronický zdroj E-kniha
Jazyk:English
Vydáno: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2008.
Vydání:2nd ed. 2008.
Témata:
Management.
Industrial management.
Economic policy.
Public health.
Pharmacy.
Innovation/Technology Management.
R & D/Technology Policy.
Public Health.
On-line přístup:https://doi.org/10.1007/978-3-540-77636-9
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Obsah:
  • Innovation: Key to Success in the Pharmaceutical Industry
  • The Industry Challenge: Do You Really Want to Be in This Business?
  • The Science and Technology Challenge: How to Find New Drugs
  • The Pipeline Management Challenge: How to Organize Innovation
  • The Internationalization Challenge: Where to Get Access to Innovation
  • Management Answers to Pharmaceutical R&D Challenges
  • Future Directions and Trends.

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