Leading Pharmaceutical Innovation Trends and Drivers for Growth in the Pharmaceutical Industry /

Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business pra...

ver descrição completa

Na minha lista:
Detalhes bibliográficos
Principais autores: Gassmann, Oliver. (Autor, http://id.loc.gov/vocabulary/relators/aut), Reepmeyer, Gerrit. (http://id.loc.gov/vocabulary/relators/aut), von Zedtwitz, Maximilian. (http://id.loc.gov/vocabulary/relators/aut)
Autor Corporativo: SpringerLink (Online service)
Formato: Recurso Eletrônico livro eletrônico
Idioma:English
Publicado em: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2008.
Edição:2nd ed. 2008.
Assuntos:
Acesso em linha:https://doi.org/10.1007/978-3-540-77636-9
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!