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Experience-Based Communication

Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages accessible and credible. By communicating in a way that can be both sensed and felt, companies can increase their influence on internal and external stakeholders - and exi...

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Bibliographic Details
Main Authors: Ornbo, Jens. (Author, http://id.loc.gov/vocabulary/relators/aut), Sneppen, Claus. (http://id.loc.gov/vocabulary/relators/aut), Würtz, Peter Franklin. (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2008.
Edition:1st ed. 2008.
Subjects:
Public relations.
Marketing.
Organization.
Planning.
Corporate Communication/Public Relations.
Online Access:https://doi.org/10.1007/978-3-540-78713-6
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https://doi.org/10.1007/978-3-540-78713-6

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