Cover Image

Reputation Management

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder dema...

Full description

Saved in:
Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Helm, Sabrina. (Editor, http://id.loc.gov/vocabulary/relators/edt), Liehr-Gobbers, Kerstin. (Editor, http://id.loc.gov/vocabulary/relators/edt), Storck, Christopher. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Format: Electronic eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2011.
Edition:1st ed. 2011.
Series:Management for Professionals,
Subjects:
Public relations.
Marketing.
Corporate Communication/Public Relations.
Online Access:https://doi.org/10.1007/978-3-642-19266-1
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

https://doi.org/10.1007/978-3-642-19266-1

Similar Items