Branded Component Strategies Ingredient Branding in B2B Markets /
In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers’ (OEMs’) customers affects component suppliers’ market perfo...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden :
Gabler Verlag : Imprint: Gabler Verlag,
2012.
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| Edition: | 1st ed. 2012. |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-8349-6453-3 |
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| LEADER | 02089nam a22004215i 4500 | ||
|---|---|---|---|
| 001 | 978-3-8349-6453-3 | ||
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| 245 | 1 | 0 | |a Branded Component Strategies |h [electronic resource] : |b Ingredient Branding in B2B Markets / |c by Stefan Worm. |
| 250 | |a 1st ed. 2012. | ||
| 264 | 1 | |a Wiesbaden : |b Gabler Verlag : |b Imprint: Gabler Verlag, |c 2012. | |
| 300 | |a XX, 224 p. 32 illus. |b online resource. | ||
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| 520 | |a In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers’ (OEMs’) customers affects component suppliers’ market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 1 | 4 | |a Marketing. |0 https://scigraph.springernature.com/ontologies/product-market-codes/513000 |
| 710 | 2 | |a SpringerLink (Online service) | |
| 773 | 0 | |t Springer Nature eBook | |
| 776 | 0 | 8 | |i Printed edition: |z 9783834919199 |
| 856 | 4 | 0 | |u https://doi.org/10.1007/978-3-8349-6453-3 |
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| 950 | |a Business and Economics (SpringerNature-11643) | ||
| 950 | |a Business and Management (R0) (SpringerNature-43719) | ||