Staff View: Measuring consumers’ preferences of stingless bee honey (meliponine honey) based on sensory characteristics

Measuring consumers’ preferences of stingless bee honey (meliponine honey) based on sensory characteristics

Nowadays, stingless bee honey (meliponine honey) or locally known as ‘madu lebah kelulut’ is becoming popular among Malaysian consumers due to its acclaimed health benefits and advantages such as antioxidant and anti-inflammatory activities. Usually, stingless bee honey is used as a supplement to mo...

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Main Authors:	S. F. Saludin, N. H. Kamarulzaman, M. M. Ismail
Formato:	Journal Contribution
Idioma:	English
Publicado:	2021
Subjects:	Bees Honey bees Honey Consumer preferences Consumer surveys Questionnaires Sensory testing Sensory evaluation Aroma (organoleptic property) Flavour Texture Colour Regression analysis Factor analysis Viscosity Sweetness Aromatic compounds Bitterness
Acceso en liña:	http://agris.upm.edu.my:8080/dspace/handle/0/18823
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spelling	oai:http:--agris.upm.edu.my:0-18823Measuring consumers’ preferences of stingless bee honey (meliponine honey) based on sensory characteristicsS. F. SaludinN. H. KamarulzamanM. M. IsmailBeesHoney beesHoneyConsumer preferencesConsumer surveysQuestionnairesSensory testingSensory evaluationAroma (organoleptic property)FlavourTextureColourRegression analysisFactor analysisViscositySweetnessAromatic compoundsBitternessNowadays, stingless bee honey (meliponine honey) or locally known as ‘madu lebah kelulut’ is becoming popular among Malaysian consumers due to its acclaimed health benefits and advantages such as antioxidant and anti-inflammatory activities. Usually, stingless bee honey is used as a supplement to modern medicine, and the increase in health awareness among consumers has also increased the demand for stingless bee honey. However, due to the low production of stingless bee honey in the local market, Malaysia continues to import honey from other countries. As there is an abundant of imported honey products, local beekeepers are facing stiff competition, and consumers also need to make a difficult purchasing decision on the most preferable honey products in the market. Therefore, the main objective of the present work was to determine the consumers’ quality preferences towards stingless bee honey based on sensory characteristics. A total of 406 respondents of honey consumers were selected to test stingless bee honey sample based on its appearance, aroma, texture and flavour. The respondents responded based on a structured questionnaire using a 5-point Likert scale statements about their responses towards stingless bee honey sensory characteristics. The responses of the respondents were analysed based on descriptive analysis, factor analysis and logistic regression analysis. The results revealed nine factors that influenced consumers’ preferences towards stingless bee honey such as granularity, colour, bitterness, sweetness, viscosity, spice aroma, sourness, herbal aroma and fruity aroma, with viscosity being the most influential factor. The present work concluded that sensory characteristics were important to determine the consumers’ quality preferences towards stingless bee honey on purchasing decision.2021-05-20T04:46:14Z2021-05-20T04:46:14Z2019Journal ContributionArticleNon-RefereedInternational Food Research Journal (Malaysia), 26 (1), p. 225-2352231-7546http://agris.upm.edu.my:8080/dspace/handle/0/18823MY2021050633enhttp://www.ifrj.upm.edu.my/26%20(01)%202019/(25).pdfMalaysiahttp://www.oceandocs.org/license
institution	AGRIS
collection	AGRIS
language	English
topic	Bees Honey bees Honey Consumer preferences Consumer surveys Questionnaires Sensory testing Sensory evaluation Aroma (organoleptic property) Flavour Texture Colour Regression analysis Factor analysis Viscosity Sweetness Aromatic compounds Bitterness
spellingShingle	Bees Honey bees Honey Consumer preferences Consumer surveys Questionnaires Sensory testing Sensory evaluation Aroma (organoleptic property) Flavour Texture Colour Regression analysis Factor analysis Viscosity Sweetness Aromatic compounds Bitterness S. F. Saludin N. H. Kamarulzaman M. M. Ismail Measuring consumers’ preferences of stingless bee honey (meliponine honey) based on sensory characteristics
description	Nowadays, stingless bee honey (meliponine honey) or locally known as ‘madu lebah kelulut’ is becoming popular among Malaysian consumers due to its acclaimed health benefits and advantages such as antioxidant and anti-inflammatory activities. Usually, stingless bee honey is used as a supplement to modern medicine, and the increase in health awareness among consumers has also increased the demand for stingless bee honey. However, due to the low production of stingless bee honey in the local market, Malaysia continues to import honey from other countries. As there is an abundant of imported honey products, local beekeepers are facing stiff competition, and consumers also need to make a difficult purchasing decision on the most preferable honey products in the market. Therefore, the main objective of the present work was to determine the consumers’ quality preferences towards stingless bee honey based on sensory characteristics. A total of 406 respondents of honey consumers were selected to test stingless bee honey sample based on its appearance, aroma, texture and flavour. The respondents responded based on a structured questionnaire using a 5-point Likert scale statements about their responses towards stingless bee honey sensory characteristics. The responses of the respondents were analysed based on descriptive analysis, factor analysis and logistic regression analysis. The results revealed nine factors that influenced consumers’ preferences towards stingless bee honey such as granularity, colour, bitterness, sweetness, viscosity, spice aroma, sourness, herbal aroma and fruity aroma, with viscosity being the most influential factor. The present work concluded that sensory characteristics were important to determine the consumers’ quality preferences towards stingless bee honey on purchasing decision.
format	Journal Contribution
author	S. F. Saludin N. H. Kamarulzaman M. M. Ismail
author_facet	S. F. Saludin N. H. Kamarulzaman M. M. Ismail
author_sort	S. F. Saludin
title	Measuring consumers’ preferences of stingless bee honey (meliponine honey) based on sensory characteristics
title_short	Measuring consumers’ preferences of stingless bee honey (meliponine honey) based on sensory characteristics
title_full	Measuring consumers’ preferences of stingless bee honey (meliponine honey) based on sensory characteristics
title_fullStr	Measuring consumers’ preferences of stingless bee honey (meliponine honey) based on sensory characteristics
title_full_unstemmed	Measuring consumers’ preferences of stingless bee honey (meliponine honey) based on sensory characteristics
title_sort	measuring consumers’ preferences of stingless bee honey (meliponine honey) based on sensory characteristics
publishDate	2021
url	http://agris.upm.edu.my:8080/dspace/handle/0/18823
_version_	1819285434995310592
score	13.4562235

Measuring consumers’ preferences of stingless bee honey (meliponine honey) based on sensory characteristics

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