Factors influencing customer loyalty towards McDonald’s restaurant in Kuala Terengganu

Customer loyalty has become an important role in ensuring successful businesses in this highly competitive market. Thus, there is a need for McDonald’s management to creating loyal customers in order to maintain their sustainability in the market. The purpose of this study is to measure the relation...

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Autors principals: Nalini Arumugam, Nur Rashidah Ismail
Format: Journal Contribution
Idioma:English
Publicat: 2022
Matèries:
Age
Accés en línia:http://agris.upm.edu.my:8080/dspace/handle/0/21318
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