MARDI’s use of 4P marketing mix strategy for rare fruits planting material
Planting materials of rare fruits have a unique market which is also known as a niche market. The lack of consumer comprehension about the nutritional value of rare fruits is one of the factors contributing to low consumer demand. Promotion is a very important activity to ensure a developed product...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Journal Contribution |
| Language: | English |
| Published: |
2022
|
| Subjects: | |
| Online Access: | http://agris.upm.edu.my:8080/dspace/handle/0/21797 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|