Segmentation of Visitors Using Travel Motivation Approach at the Kuala Gandah National Elephant Conservation Center
Market segmentation has become an important tool in planning appropriate marketing strategies. It is a technique used to subdivide a heterogeneous market into homogeneous sub-groups based on the idea that a market is composed of sub-groups of people. While, nature-based product is widely adopted mar...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2009
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| Online Access: | http://psasir.upm.edu.my/id/eprint/10169/1/FH_2009_13_A.pdf |
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