Segmentation of Visitors Using Travel Motivation Approach at the Kuala Gandah National Elephant Conservation Center
Market segmentation has become an important tool in planning appropriate marketing strategies. It is a technique used to subdivide a heterogeneous market into homogeneous sub-groups based on the idea that a market is composed of sub-groups of people. While, nature-based product is widely adopted mar...
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Thesis |
| Lingua: | English English |
| Pubblicazione: |
2009
|
| Soggetti: | |
| Accesso online: | http://psasir.upm.edu.my/id/eprint/10169/1/FH_2009_13_A.pdf |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne! !
|
Lascia un commento!