Segmentation of Visitors Using Travel Motivation Approach at the Kuala Gandah National Elephant Conservation Center
Market segmentation has become an important tool in planning appropriate marketing strategies. It is a technique used to subdivide a heterogeneous market into homogeneous sub-groups based on the idea that a market is composed of sub-groups of people. While, nature-based product is widely adopted mar...
Tallennettuna:
| Päätekijä: | |
|---|---|
| Aineistotyyppi: | Opinnäyte |
| Kieli: | English English |
| Julkaistu: |
2009
|
| Aiheet: | |
| Linkit: | http://psasir.upm.edu.my/id/eprint/10169/1/FH_2009_13_A.pdf |
| Tagit: |
Lisää tagi
Ei tageja, Lisää ensimmäinen tagi!
|
Lisää ensimmäinen kommentti!