Segmentation of Visitors Using Travel Motivation Approach at the Kuala Gandah National Elephant Conservation Center
Market segmentation has become an important tool in planning appropriate marketing strategies. It is a technique used to subdivide a heterogeneous market into homogeneous sub-groups based on the idea that a market is composed of sub-groups of people. While, nature-based product is widely adopted mar...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | English English |
| 出版: |
2009
|
| 主題: | |
| 在線閱讀: | http://psasir.upm.edu.my/id/eprint/10169/1/FH_2009_13_A.pdf |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
成為第一個發表評論!