Determining relationship marketing instruments
The focus of businesses has shifted from acquiring new customers to placing greater emphasis on retaining customers through relationship marketing. However, currently, there is limited knowledge on Relationship Marketing Instruments (RMIs) that are appropriate in managing customer relationships. Thi...
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| 主要な著者: | , |
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| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
IUP Publications
2009
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| オンライン･アクセス: | http://psasir.upm.edu.my/id/eprint/13975/1/Determining%20relationship%20marketing%20instruments.pdf |
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