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Determining relationship marketing instruments

The focus of businesses has shifted from acquiring new customers to placing greater emphasis on retaining customers through relationship marketing. However, currently, there is limited knowledge on Relationship Marketing Instruments (RMIs) that are appropriate in managing customer relationships. Thi...

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Huvudupphovsmän: Che Wel, Che Aniza, Bojei, Jamil
Materialtyp: Artikel
Språk:English
Publicerad: IUP Publications 2009
Länkar:http://psasir.upm.edu.my/id/eprint/13975/1/Determining%20relationship%20marketing%20instruments.pdf
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