The influence of relationship quality on loyalty in service sector
Stiff competition in the service market forces service firms looking for the best approach to attract and create a group of loyal customers. Relationship marketing is a strategy used by many service providers to maintain long-term relationship. Moreover, relationship quality is the manifest of succe...
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| Autori principali: | , |
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| Natura: | Articolo |
| Lingua: | English |
| Pubblicazione: |
Faculty of Economics and Management, Universiti Putra Malaysia
2010
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| Accesso online: | http://psasir.upm.edu.my/id/eprint/17219/1/17219.pdf |
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