Local vs. foreign made : are Malaysian etnocentric?
The purpose of this study is to examine the effect of consumer ethnocentrism on attitudes toward foreign products among consumers in Malaysia. Self-administered questionnaires were developed and distributed based on convenient sampling. Measures were adopted from previous literatures. The higher the...
Guardat en:
| Autors principals: | , , , |
|---|---|
| Format: | Article |
| Idioma: | English English |
| Publicat: |
2010
|
| Matèries: | |
| Accés en línia: | http://psasir.upm.edu.my/id/eprint/17723/1/Local%20vs.pdf |
| Etiquetes: |
Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|