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Local vs. foreign made : are Malaysian etnocentric?

The purpose of this study is to examine the effect of consumer ethnocentrism on attitudes toward foreign products among consumers in Malaysia. Self-administered questionnaires were developed and distributed based on convenient sampling. Measures were adopted from previous literatures. The higher the...

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Bibliografische gegevens
Hoofdauteurs:	Bojei, Jamil, Alwie , Aryaty, Awang Tuah, Siti Normah, Ahmad, Maisarah
Formaat:	Artikel
Taal:	English English
Gepubliceerd in:	2010
Onderwerpen:	Consumer behavior - Malaysia.
Online toegang:	http://psasir.upm.edu.my/id/eprint/17723/1/Local%20vs.pdf
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

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