Kapak Resmi

Local vs. foreign made : are Malaysian etnocentric?

The purpose of this study is to examine the effect of consumer ethnocentrism on attitudes toward foreign products among consumers in Malaysia. Self-administered questionnaires were developed and distributed based on convenient sampling. Measures were adopted from previous literatures. The higher the...

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Detaylı Bibliyografya
Asıl Yazarlar:	Bojei, Jamil, Alwie , Aryaty, Awang Tuah, Siti Normah, Ahmad, Maisarah
Materyal Türü:	Makale
Dil:	English English
Baskı/Yayın Bilgisi:	2010
Konular:	Consumer behavior - Malaysia.
Online Erişim:	http://psasir.upm.edu.my/id/eprint/17723/1/Local%20vs.pdf
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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