Local vs. foreign made : are Malaysian etnocentric?
The purpose of this study is to examine the effect of consumer ethnocentrism on attitudes toward foreign products among consumers in Malaysia. Self-administered questionnaires were developed and distributed based on convenient sampling. Measures were adopted from previous literatures. The higher the...
Đã lưu trong:
Những tác giả chính: | Bojei, Jamil, Alwie , Aryaty, Awang Tuah, Siti Normah, Ahmad, Maisarah |
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Định dạng: | Bài viết |
Ngôn ngữ: | English English |
Được phát hành: |
2010
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Những chủ đề: | |
Truy cập trực tuyến: | http://psasir.upm.edu.my/id/eprint/17723/1/Local%20vs.pdf |
Các nhãn: |
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