Factors affecting wives' role structure in urban family purchase decision making
Family decision making is a process where families make decisions regarding purchases of goods and services to be consumed by members of the family. Past research indicates that decision making process varies with products and services purchased. Factors found to effect the decision making process...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/28368/1/28368.pdf |
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