Determinants and influence of wives' sex role orientation in urban family purchase decision making in Malaysia
Changes in the socio-cultural environment such as emergence of women with dual careers entail that dimensions of their influence in family purchase decision making (FDM) be investigated in a specific context. Malaysian society differs from the West in terms of family composition and structure, value...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Management, Universiti Putra Malaysia
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/37019/1/bab03.pdf |
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