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The underlying dimensions of relationship marketing in the Malaysian mobile service sector

After so many years, the Malaysian mobile service market is getting saturated, whereby service operators are having difficulties differentiating themselves because they offer similar services. As the service options are wide, customers become less committed to a particular provider and might easily...

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Dades bibliogràfiques
Autors principals:	Bojei, Jamil, Abu, Mimi Liana
Format:	Article
Publicat:	Routledge 2014
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