The underlying dimensions of relationship marketing in the Malaysian mobile service sector
After so many years, the Malaysian mobile service market is getting saturated, whereby service operators are having difficulties differentiating themselves because they offer similar services. As the service options are wide, customers become less committed to a particular provider and might easily...
Gorde:
| Egile Nagusiak: | Bojei, Jamil, Abu, Mimi Liana |
|---|---|
| Formatua: | Artikulua |
| Argitaratua: |
Routledge
2014
|
| Etiketak: |
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Antzeko izenburuak
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The underlying dimensions of relationship marketing in the
Malaysian mobile service sector.
nork: Bojei, Jamil, et al.
Argitaratua: (2012) -
Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry.
nork: Bojei, Jamil, et al.
Argitaratua: (2012) -
Influence of relationship marketing on cross buying in Malaysian mobile service sector
nork: Abu, Mimi Liana
Argitaratua: (2012) -
Influence of relationship marketing on cross buying in Malaysian mobile service sector
nork: Abu, Mimi Liana
Argitaratua: (2012) -
Influence of relationship marketing on cross buying in Malaysian mobile service sector /
nork: Mimi Liana Abu.
