Discriminant analysis of antecedents of customer retention in Malaysian retailing
This article examines the applied dimensions of relationship marketing, namely, customer service, loyalty/rewards programs, personalization, customization, and brand/store community with different customer retention levels in three retail stores in Malaysia. The relationship between customer service...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
Taylor & Francis
2015
|
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!